In the United States, the origin of Mother’s Day dates to the 19th century. In the early 1900s, Anna Jarvis embarked upon a public campaign to establish an official holiday for mothers after the death of her mother. Herself childless, Anna lobbied for the special day as a way to recognize women’s contributions to society. In 1914, President Woodrow Wilson declared the holiday to be held on the second Sunday of May.

By the 1920s, the holiday had been so commercialized, that Anna denounced the holiday, petitioning the federal government to remove the holiday from the official calendar. And so, after thousands of years of honoring mothers and motherhood, the post-modern commercialization of Mother’s Day has been foisted on the public via television, social media, radio, advertisements, sales promotions … the list is endless. For some, the month-long lead-up to the holiday followed by endless social media posts capturing just the right smiles and hugs on the special day, can be unsettling.